Team NBIS is a group of MBA students participating in the Google Online Marketing Challenge. For the next 3 weeks we will be managing an AdWords campaign for the Network for Business Innovation and Sustainability (NBIS).
Today was the start of the campaign but the preparation began several weeks ago. We have been working with NBIS to identify the goals of the campaign. We then went to work designing text ads and identifying the appropriate keywords for each ad. Now we'll get to see the results of all our preparation.
Team members will be posting throughout the campaign. We hope you'll come back and read about our experience.
Subscribe to:
Post Comments (Atom)
Go Team!
ReplyDelete