Campaign Progress

All of our team members are getting very involved in tracking the activity on our google ads campaign and learning the differences, subtle changes can make. For example, for some keywords that were getting high impressions but zero clicks, we categorized them for a new ad group, so a more tailored ad would show up for those keywords specifically. Since the new ad group was created yesterday, we've already seen several new clicks with the same keywords. We've also deleted and paused some of our ads that have not performed well and created new ones. Playing around with our budget and keeping a close watch on the adwords activiting has been very interesting.