I agree that managing a Google AdWord campaign is very complicated and takes a lot of maintaining. I remember having a hard time managing a google adword account for the adoption agency I worked for before the MBA program. I thought it was just because I didn't know what I was doing, but now that I've been taking a class on this subject, I'm still learning that it's not the easiest project. However, it is very effective and there seems to be no substitute for a Google AdWords campaign.

We've evaluated our keywords and CTRs after launching the campaign for a few days. It's very interesting to see what's effective and what is now. We are all looking forward to getting back together to tweak the campaign for more success.